Martin County - Saturday March 9, 2024: As it celebrates its 50th anniversary of serving seniors and their families, the Council on Aging has unveiled its new brand identity.
“We have an incredible legacy in Martin County,” said Council on Aging President and CEO Karen Ripper. “From a small nonprofit founded in 1974 by concerned community members, we’ve become a comprehensive hub of resources for seniors. We’re celebrating 50 years of service with a visual makeover that better reflects what we’ve become over the decades.
The Council on Aging’s modern new logo swirls with bright, cheerful colors and includes the tag line - Your Hub for Senior Resources.
“Because we offer so many programs and services to seniors, it has been a challenge to explain them all in a way that was easy for the community to understand,” Ripper said. “Now, with our new branding, we have a compelling and engaging way to communicate all that we do.”
Each of the organization’s key program and service areas take an identifying color from the logo: green for health, gold for nutrition, red for social activities, and blue for programs that offer help in areas like adult day care and case management. Four short phrases, keyed to the service
area colors, sum up our program offerings and are easy to remember while offering great advice for successful aging: Stay Healthy, Be Active, Eat Well, and Get Help.”
Past confusion about the Kane Center being the place where services and activities take place, and the Council on Aging being the nonprofit organization that runs the Kane Center and other facilities in Martin County has also been addressed through the rebranding process.
A new logo has also been created for the Kane Center on Salerno Road in Stuart, headquarters to the Council on Aging.
Throughout 2024, the Council on Aging of Martin County will recognize those who created and sustained the organization over 50 years along with a busy and dynamic calendar of activities for seniors and community members. The next major event, the much-loved Sage Awards, honoring Martin County residents who continue to give back to their community well after retirement age, will be held on March 27 at Piper’s Landing Yacht & Country Club.
“The Council on Aging Board of Directors is proud of the last half-century of accomplishments our predecessors achieved, delighted with our new branding efforts and excited about our forward-looking vision of how to serve our community in the future,” added Board Chair Nicki Schoonover said. “Our look is new but our unwavering commitment to serve as a hub for senior resources remains the same.”
About the Council on Aging of Martin County
The Council on Aging of Martin County is the community’s hub for senior resources and the county’s Lead Agency on Aging. Founded in 1974, the organization offers expertise, programming and support for older adults and their families to help seniors maintain lives of quality and purpose. Services include: Day Primary Care Center, Memory Enhancement Center, Adult Day Club, Meals on Wheels, care management, caregiver support, and a robust offering of educational, cultural, fitness and wellness programs.
The Kane Center located at 900 SE Salerno Road in Stuart is the Council on Aging of Martin County’s headquarters and is also an event venue available to the public. It serves as a special needs hurricane shelter when necessary. Council on Aging of Martin County also operates senior outreach facilities in Hobe Sound, Jensen Beach, East Stuart and Indiantown. A 501(c)3 nonprofit organization, the Council on Aging receives funding from state and federal agencies and relies on philanthropic support from the community, including other agencies, private foundations and individual donors. For more information, visit: www.coamartin.org.
Photo Captions
Board Member Jim Simoneau, (standing) Dave Schoonover, County Commissioner Ed Ciampi and City of Stuart Mayor Becky Bruner helped the Council on Aging of Martin County to celebrate its 50th year of service to seniors and their families.